We had an amazing strike rate of winning pitches over the last 12 months: Parikshit Bhattaccharya, BBH India
In an interaction with Storyboard18, Parikshit Bhattaccharya, chief creative officer, BBH India, talks about winning around around a dozen pitches in the last year, including brands like HDFC Ergo, Upgrad, and IHCL, among others, India being on its way to becoming a creative superpower, the growth of technology in the space, the secret mantra behind long term agency-client relationship, AI and more.