PUBLICIS GROUPE COMPANIES IN INDIA

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Publicis commerce was created in 2019 with a singular vision of helping clients win in the eCommerce platform world. Whether it is driving marketplace excellence or scaling up D2C business, we believe in creating value for our clients through driving efficiency and scaling up business. Our focus is not just on driving media but aligning on the larger business goals of the brand such as increasing GMV’s etc. We work across both self-serve and managed platforms and help the brands stitch their commerce story to drive sales and ROAS. We use both internal and external tools to monitor and keep the focus on growing the brand.

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A specialist vertical to help Publicis Groupé clients win in the platform world of influencers, Media IPs, Entertainment, Sport, Gaming and Metaverse/ Web 3.0.

Publicis Content provides solutions ranging from strategic thinking to accessing specialist content resources and help clients capitalise on new innovations.

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APEX Exchange (APEX) is a distinct next-generation trading entity within Publicis Media that identifies and invests in emerging market trends to benefit Publicis clients, leveraging the scale of Publicis Media as a whole.  APEX develops client offerings through direct partnerships and principal investments that allow clients of all size to benefit from custom solutions that best fit their business challenges in an increasingly complex media environment. Clients opt into solutions outside the agency’s core services that offer tangible benefits including guaranteed outcomes, increased flexibility, and advantageous pricing.

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Arc Worldwide, a division of Publicis Groupe, is a leading Shopper marketing, Experiential services , Retail Design and One to One marketing agency.

In this era that combines brand oversell, media fragmentation and disruption, customers actively resist brand push. Arc worldwide is the go-to agency that helps make brands irresistible to the customer. With a rich history of creating innovative and impactful campaigns, Arc Worldwide helps brands engage with their target audiences in compelling and unforgettable ways. By blending creativity, technology, and data-driven insights, Arc Worldwide delivers outstanding results and builds enduring brand-customer relationships.

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PMX (Publicis Media eXchange)is the central investment practice that sets the agenda in a converged media world across all facets of media (Digital, Offline and Technology) for Publicis Media. PMX is responsible for the smart application of investment by leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX, as a trusted ally, drives optimal value for our clients with 100% transparency. They are the “X” factor that supercharges our client’s media investments.

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